platform experience
segmentation
update
March 20, 2025
A More Intuitive mParticle Experience: UI & Segmentation Updates
Navigating mParticle and building audiences are now faster and more intuitive. With a redesigned UI and streamlined segmentation workflows, you can move through the platform with ease and get more done—without the extra clicks.
Both experiences are rolling out throughout the day on March 20, 2025. You may notice some differences in the UI depending on when you log in or refresh your page. This is expected as the update completes.
New Homepage and Navigation
- Persistent navigation: A new sidebar keeps key workflows accessible from anywhere in mParticle.
- Redesigned homepage: A centralized view of your mParticle instance with quick access to essential tools.
- Connections overview: A customizable visualization of how data flows in and out of mParticle.
Segmentation Enhancements
Audiences and Journeys are now unified under the Audiences tab, simplifying audience-building and activation.
Centralized view: No more switching between tools—everything is in one place.
Improved workflows: A more intuitive way to create and manage audiences.
New features: Access to new segmentation features and improvements as they roll out.
The classic segmentation experience will be available until April 21, 2025, but we encourage you to start using the new version now—all future enhancements will be exclusive to it.
Learn more about the new interface and new segmentation experience in our docs.