What's new on mParticle by Rokt Changelog

We've made it easier than ever to create Calculated Attributes by adding a "Create With AI Assistance" option that automatically drafts the rule for you based on your description. This new ability simplifies the process, making it simpler for marketers to enrich user profiles with actionable insights—without needing to navigate complex data values or schemas.

For more details, check out our docs. To enable this feature, please reach out to your mParticle Customer Success Manager.