Audience Enhancements for Hybrid Activation
New enhancements to Audiences improve hybrid activation by making warehouse-native and real-time workflows more consistent, interoperable, and powerful. Audiences can now be enriched, persisted, and referenced across activation methods without duplication or rebuilds.
Key Benefits:
Enrich composable audiences at activation with user data stored in the CDP—such as identifiers, consent state, and subscription details—so destinations receive more complete user records for better personalization and activation.
Persist composable audience membership on user profiles to keep membership consistent across real-time and warehouse-native workflows and maintain a unified record of which audiences a user belongs to.
Blend warehouse-defined cohorts with real-time signals by using the "is a member of" criteria in real-time audiences to reference composable audiences in a single definition.