Boost Ad Attribution & ROAS with mParticle’s Enhanced Enrichment for Meta Ads CAPI
In today's evolving privacy landscape, maximizing conversion attribution is more critical than ever. As a digital marketer, you understand that weak attribution means degraded conversions and return on ad spend (ROAS). To help you stay ahead, mParticle is excited to release Enhanced Enrichment for Conversion APIs (CAPIs).
Why Enhanced Enrichment Matters:
- Maximize Ad Attribution & ROAS: Improve attribution, leading to more conversions and higher ROAS.
- Boost Campaign Performance: Enhance matched conversions, driving improved outcomes across user acquisition, engagement, and retention goals.
- Future-Proof Your Strategy: Adapt seamlessly to the shift away from third-party identifiers with enriched first-party data.
How It Works:
Our new feature elevates event match quality in mParticle’s CAPI integrations by automatically enriching conversion events with first-party identifiers—even when they weren’t present on the event.
What’s Available Now and What’s Next:
Currently, we’ve rolled out the enrichment of three identifiers for the Facebook Ads CAPI integration. Stay tuned as we expand this capability to additional platforms like Google and TikTok in the near future.
How to Get Started:
Activating Enhanced Enrichment is simple. Just toggle “Enrich Facebook Cookie Identifiers” and “Enrich IP Address” in your Facebook Ads Event integration settings.
Unlock the full potential of your ad campaigns with mParticle’s Enhanced Enrichment for CAPIs. Start maximizing your conversion attribution and ROAS today!