Calculated Attributes has moved to general availability!
Calculated Attributes (CAs) help marketers and product managers get rapid customer insights quickly, without technical resources, like a customer's Average Order Value. Then, brands can use these insights to power their personalization programs, like creating an mParticle Audience of customers with an Average Order Value above $100.
mParticle generates these insights by running mathematical calculations on the data that brands send into mParticle, turning the raw stream of customer data into actionable insights.
Ultimately, Calculated Attributes helps brands power personalization, via granular segmentation or programmatic access to these CA values (e.g. AOV). That's why we wrote a use case guide showcasing examples of customer experiences powered by Calculated Attributes.
Otherwise, learn more about Calculated Attributes at our website below.