mParticle’s Google Ads Enhanced Conversions integration has been updated to align with Google’s latest recommendations, offering greater flexibility and improved reporting for app and web conversions. These updates help you capture more conversions and improve attribution accuracy, so your teams can make better-informed decisions.
Key Highlights:
Enhanced Attribution with New Identifiers: Support for GBRAID and WBRAID parameters enables app-to-web and web-to-app attribution when GCLID is unavailable, addressing changes from Apple’s ATT framework and ensuring consistent conversion tracking.
Conversion Environment Parameter: A new parameter lets you specify whether conversions occur in an app or web environment, improving contextual accuracy and providing deeper insights.
Optimized Fields Requirements: Updated minimum field requirements align with Google’s latest guidelines, allowing conversion uploads with required data while still capturing more conversions and improving reporting accuracy.
Stay tuned for more innovations in conversion tracking coming soon.