What's new on mParticle by Rokt Changelog

mParticle's Bing Ads integration now allows mParticle customers to forward end-user consent signals to Microsoft seamlessly. With this update, customers using the mParticle kit-only integration can include consent for ad storage as part of their Universal Event Tracking (UET) tags. This is managed through the ad storage property, and customers can easily configure consent settings in the mParticle platform. This update underscores mParticle's commitment to helping brands maintain a secure, compliant, and customer privacy-focused experience while making governance even easier.