What's new on mParticle by Rokt Changelog

Bad data can result in negative outcomes such as inaccurate targeting, diminished customer trust and retention, data privacy and compliance issues, and challenges in measuring campaign performance. Many teams struggle to address data quality issues proactively, leading to wasted engineering resources, missed marketing opportunities, and lost revenue.

With our data blocking feature, now supporting Google Cloud Storage, you can identify and intercept problematic data for inspection and modification before it reaches downstream destinations.