analytics
update
March 07, 2024
Effortless Campaign Tracking: Automated UTM Handling in Indicative
Marketers rejoice! Say goodbye to manual UTM parameter handling. We’ve enhanced the integration between Indicative and mParticle’s CDP to intelligently parse UTM parameters, such as utm_source, utm_medium, utm_campaign, and more, from URLs in your data. Enjoy simplified, automated workflows that empower more seamless tracking and analysis of your marketing efforts.