We're excited to roll out an improved TikTok audience integration, designed to supercharge your ad campaigns on the leading platform for short-form mobile videos.
This new integration is packed with host of enhancements that lead to a better user experience and helps you optimize your marketing efforts:
- Expanded support for TikTok Identities: The new integration facilitates the forwarding of additional TikTok Identities, including Email Address and Phone Number, even in the absence of Device identities (IDFA or GAID). This advancement ensures a wider reach and improved match rates for marketers.
- Effortless Audience Deletion: Directly manage audience deletion from the mParticle UI, an essential tool for handling TikTok's limit of 400 audiences per account.
- Reduced Throttling Risks: Aligning with TikTok's latest best practices, the enhanced integration ensures seamless data flow to TikTok by minimizing the likelihood of throttling.