What's new on mParticle by Rokt Changelog

Latest features, improvements, and updates from the mParticle Product team

New
segmentation
January 30, 2025

Faster, Smarter Audience Segmentation with Auto-Complete

Creating and refining audiences is now easier than ever with auto-completion. As you define your criteria, simply start typing, and you’ll see a list of suggested matching values based on what you’ve entered.
This much-requested new feature saves time by reducing manual effort and improves accuracy by helping you select the right values without the risk of typos. Whether you're building new audiences or fine-tuning existing ones, this update ensures a smoother, more efficient workflow.
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