What's new on Rokt mParticle Changelog

Latest features, improvements, and updates from the Rokt mParticle Product team

Back to all posts
integration
update
April 09, 2024

Google BigQuery Integration Enhanced: Opt in to Storage API

We're excited to unveil an enhancement to our Google BigQuery Audience and Data Warehouse integrations. Customers now have the option to utilize Google's Storage Write API, an upgrade from their legacy streaming API, for data ingestion to BigQuery. This advancement introduces several efficiencies and cost-saving measures.

Key Highlights:

  • Boosted Data Integrity and Efficiency: Exactly-once delivery semantics, stream-level transactions, and schema update detection.
  • Cost Efficiency: Significantly lower cost than Google's legacy API.
  • Easy Activation: Customer can opt-in anytime per their need and timeline.

Unlock the potential of Google BigQuery with our latest integration update today! Read more in our documentation for Audience and Data Warehouse integrations.


Image #1