New
beta
c360
major release
identity
December 22, 2023
Introducing mParticle Group Identities Beta: Unlock Group-Level Marketing Potential
Navigating customer identities can be complex, especially for brands dealing with shared accounts like subscriptions, utilities, bank accounts, or loyalty memberships. We've just made it simpler. Deepen your understanding of your customers with mParticle Group Identities Beta!
- Group-Level Targeting: This feature enables you to categorize users into households, accounts, or other entities.
- Aggregated Metrics: View collective behaviors like "pet ownership" at the group level.
- Personalized Segmentation: Tailor your marketing to target not just individual users, but also specific groups, including key decision-makers.
- Available to Beta participants via our UI or programmatically via the API.
Real-World Applications:
- Media & Entertainment: Offer bespoke deals based on premium subscription status.
- Retail & Travel: Boost loyalty programs by targeting households of existing members.
- Financial Services: Target household members with personalized offers based on household-level income.
Join the Beta program and check out our quick start guide and API docs. We are excited to hear your feedback!