Introducing Portfolio Analytics
Analyze user behavior across multiple mParticle workspaces in a single unified view with new Portfolio Analytics. Gain deeper insights into how users interact with your entire suite of products, brands, and entities.
Key Benefits:
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Cross-brand Customer Journey: Understand your customers’ behavior across all your brands and products to optimize the entire customer journey.
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360 User Insights and Activation: Create holistic personalization targeting and strategies by using your users' full behavior.
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Streamlined Reporting: Generate comprehensive reports that cover all products in your portfolio, saving time and providing a clearer picture of overall performance to executives.
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Standardize KPIs: Compare KPIs across brands to create benchmarks and standardize reporting.
Contact your Customer Success Manager to get set up with Portfolio Analytics!