Join the Unlimited Lookback for Real-time Audiences Beta!
Customer data is the raw ingredient for personalized experiences and marketers love to use Real-time Audiences to leverage that data and target key customers.
With Unlimited Lookback for Real-time Audiences, marketers get unfettered access to all of the behavioral and profile data within mParticle, enabling them to personalize experiences for all kinds of users, despite their infrequent or irregular engagement with brand touchpoints.
Unlimited Lookback unlocks use cases like using last season's shopping behavior to personalize this season's re-acquisition campaigns. Alternatively, retention marketers can use customer preferences to tailor churn prevention and win-back campaigns for long-lapsed users.
Combined with our recent announcement of Unlimited Lookback (UL) for Calculated Attributes, UL for Audiences enables teams to build a "long-term" understanding of customers, but also to instantly activate that understanding for deeply personalized experiences. Many marketing teams build a Calculated Attribute of lifetime value and use Audiences to target high LTV customers with premium products.
To join either beta program, please apply via the link below. For more information about how this update changes the lookback window for personalization features, please read our documentation here.