Lifetime Profiles helps brands individualize every moment in the customer journey, especially for loyal and churned customers. With Lifetime Profiles for Audiences, brands can leverage historical user data within mParticle's Real-time Audience system, opening up enhanced targeting capabilities that ultimately make it easier to engage those loyal/churned customers across the entirety of their customer journey.
Lifetime Profiles for Audiences is the second phase of our investment to enable access to historical user data in mP. Combined with Lifetime Profiles for Event Enrichment (aka Profile Reengagement), brands can access and activate historical profile data across the entire tech stack. More importantly, brands can align their business understanding of customer lifetime with the data retention policy they choose to purchase within mParticle.
Otherwise, read more about the announcement on our news page!