What's new on mParticle by Rokt Changelog

Managing user data can be a complicated and time-consuming task. Our API-first approach to profile deletion simplifies this process, allowing you to address data integrity issues more efficiently and maintain compliance with ever-changing privacy requirements.

With the Bulk User Data Deletion API, you can:

• Rapidly resolve data integrity problems stemming from code errors or bugs
• Prevent the propagation of bad data to downstream connections
• Support ongoing cleanup and maintenance of your customer profiles
• Mitigate incidents resulting from accidental data ingestion or improper setup
• Adapt to changing compliance requirements with ease

Visit our documentation for more information on how to implement this powerful new tool and stay tuned for updates as we continue to enhance its capabilities.