mParticle and Rokt join forces to unlock real-time relevance
mParticle is merging with Rokt, a global leader in ecommerce, to deliver a new standard in real-time relevance across ecommerce, advertising, and customer experiences.
This partnership combines mParticle’s real-time customer data platform (CDP) with Rokt’s industry-leading expertise in optimizing ecommerce transaction moments. Together, we’re doubling the investment into mParticle's CDP to accelerate our product roadmap, enabling our clients to activate their data in real time while maintaining full control and ownership of their first-party data.
Joint clients using mParticle and Rokt have already seen up to 50% better consumer and business outcomes, and this merger will expand those possibilities even further. Our shared commitment to data security and privacy remains unwavering as we bring these enhanced capabilities to market.
Stay tuned for updates on new capabilities designed to help our customers achieve even more.