integration
personalization
privacy
update
November 19, 2024
mParticle streamlines management of Braze subscription groups
We’re making it easier for you to personalize communications while respecting customer preferences with the support for subscription groups in mParticle's Event integration with Braze.
Key Improvements
- Personalize Communication Channels: Manage Email, SMS, and WhatsApp subscription statuses directly through mParticle, while adhering to consent preferences for all subscription data.
- Optimized Braze Data Usage: Send changes under the subscription_groups attribute instead of regular user attributes, helping you optimize Braze data point usage while adhering to data management best practices.
- Minimal Setup Required: No more custom workarounds or additional data pipelines needed—just map your attributes and start delivering more relevant communications.
Getting Started
To manage subscription groups via mParticle:
- Send subscription status as a user attribute
- Map the attribute to corresponding subscription group in your connection settings
For any assistance in configuring subscription groups in your Braze integration, please feel free to reach out to your account team.