What's new on mParticle by Rokt Changelog

Our new Adobe Target Profile Sync integration enables seamless synchronization of your user profiles directly into Adobe Target, enhancing your ability to deliver personalized experiences to your customers. Adobe Target is the Adobe Experience Cloud solution for personalizing, testing, and optimizing customer experiences.

• Seamless Integration: Our server-to-server integration ensures smooth and efficient data exchange between mParticle and Adobe Target.
• User Identity Mapping: Configure the identity you want to send to Adobe Target, ensuring that your user profiles are accurately represented and aligned across both platforms.
• User Attribute Forwarding: Select the specific user attributes you'd like to forward, making them available in the Visitor Profile section of Adobe Target for deeper personalization.

To get started, read our documentation and contact your mParticle representative.