New Integration! Google Analytics 4
On July 1, 2023 Google will be sunsetting Google Analytics Universal Analytics (UA), and its replacement is Google Analytics 4 (GA4.)
mParticle is happy to announce a new integration to Google Analytics 4. GA4 helps you increase efficiency with purpose built cross-device reporting. It also opens the door for features such as ML-based predictive metrics which can be leveraged to predict future behavior of your customers. Learn more about GA here.
mParticle's Event integration with Google Analytics 4 is live today! Our turnkey integration with GA4 will help you start your migration from Universal Analytics. Allowing you to stream your existing data into GA4 and UA concurrently. And with consent forwarding already in place you can be sure to exclude specific events and user properties from being used for ads personalization, giving you a clean slate in GA4 while saving you the headache of architecting a migration.