Optimize Reach and Conversions in Predictive Audiences
Make more informed and impactful targeting decisions with the latest enhancements to Predictive Audiences. Now, you can easily evaluate and adjust your audience parameters based on the predicted performance data of various user groups. As you expand your audience reach, the predicted conversion rate may decrease due to the inclusion of users less likely to convert. With this update, you can fine-tune your targeting strategy to optimize both reach and conversion likelihood.
Key Updates:
Cohort Performance Insights: Easily understand how predictions perform across different user segments, so you can identify and target the most promising user cohorts.
Optimize Audience Size vs. Performance: Gain at-a-glance visibility into the relationship between audience size and performance so you can make informed targeting decisions.
By understanding and weighing the performance dynamics across different cohorts, you can strategically target both the right set and the right amount of users to help you meet and exceed your campaign goals.