Predictive Audiences is now Generally Available!
Predictive Audiences is an AI-powered segmentation tool that helps brands increase conversions on marketing campaigns while decreasing time spent building and optimizing audiences.
Marketing teams can now directly within the mParticle Audience and Journeys workflow build user segments optimized towards a conversion goal (e.g. "Audience of likely purchasers"), without data science expertise. Benefits include:
Less trial and error: Take the guesswork out of audience creation. Build audiences tailored to your exact goals and let AI do the work of analyzing your data and fine-tuning the audience inclusion criteria.
More conversions: AI-powered audiences can outperform traditional manual segmentation by 5-50%.
Always up-to-date: Create your audiences once. Then let AI continuously adapt them to your data.