Match Boost and Composable Audiences are now available to all customers, giving more teams the ability to use two of mParticle's most impactful Audiences capabilities
- Match Boost: Boost up to 4 audiences to improve match rates to paid destinations, reach more of the right users, and increase campaign efficiency without changing your existing setup. Note: Match Boost is currently only available in the US, with international expansion coming soon.
- Composable & Hybrid Audiences: Build and activate up to 2 audiences directly from your data warehouse, combine rich historical data with real-time signals, and maintain control over sensitive data.
Availability: Now available with limited access to all customers. Customers already on the new Rokt mParticle pricing model will retain unlimited access.
If you have questions about your current access or want to explore additional use cases, reach out to your account manager.
Learn more about Match Boost and Composable Audiences.