integration
New
April 23, 2025
Send Event Data to Salesforce Sales & Service Cloud
Our new integration with Salesforce Sales and Service Cloud lets you forward event data directly from mParticle. By syncing real-time customer behavior, you can power more timely sales follow-ups and personalized service experiences.
Key features:
- High-throughput event delivery: Built on Salesforce’s Bulk API 2.0, this integration is optimized for scale—ideal for delivering large volumes of event data without impacting performance.
- Flexible object mapping: Route events to a single custom object or configure mParticle to generate separate objects for each event type, aligned to your schema.
- Automated object discovery: With support for Salesforce’s Metadata API, mParticle can automatically detect and manage custom objects as your schema evolves.
You can activate this integration from your workspace’s Setup Directory.