integration
update
September 10, 2024
Snap Integration Now Supports Value-Based Audiences
Our existing Snap Audience integration now supports the Value-Based Audiences feature, currently in beta by Snap. This enhancement allows you to optimize your targeting and bidding strategies on Snapchat by leveraging customer value data directly from mParticle.
Key Features:
- Value-Based Audience Segmentation: Create and sync audiences to Snap that are segmented based on customer value metrics, enabling more precise and effective targeting.
- Optimized Bidding: Use customer value data to inform Snap’s bidding algorithms, helping you allocate your ad spend more efficiently and maximize return on investment.
- Seamless Integration: Continue using mParticle’s Snap Audience integration with the added benefit of value-based targeting.
This update empowers you to make data-driven decisions and enhance your marketing campaigns on Snapchat by focusing on the customers who matter most to your business.
For more information on how to configure your mParticle connector for the Value-Based Audience feature, please see our documentation, and contact Snap to get their new feature enabled on your Snap account.