Transaction level Events in Braze
A few months back we announced support for transaction level events in our Amplitude integration. Continuing the trend today we are happy to announce translation level events for one of our most popular integrations, Braze! Transaction level events are a new event type for your e-commerce business designed to unlock use-cases like abandoned cart campaigns, order confirmation emails, refund emails and more.
Currently, items added to a cart and purchased result in the creation of multiple purchase events, one for each item. These events are then forwarded downstream to integration partners like Braze for activation. Since each purchased item creates a separate event, orchestrating campaigns at the transaction level eg. emails for abandoned carts hasn’t been easy. With transaction level events, individual items purchased in a single order would be consolidated in a single event and forwarded to Braze making it possible to activate events data for transaction level use cases.
Stay tuned for future announcements around expanding this feature for additional integration partners.