Customer data is the raw ingredient for personalized experiences and marketers love to use Real-time Audiences to leverage that data and target key customers.
With Unlimited Lookback for Real-time Audiences, marketers get unfettered access to all of the behavioral and profile data within mParticle, enabling them to personalize experiences for all kinds of users, despite their infrequent or irregular engagement with brand touchpoints.
Unlimited Lookback unlocks use cases including:
Unlimited Lookback is now Generally Available as a premium feature. To request a demo, please reach out to your Customer Success Manager.