integration
New
March 07, 2024
Unlock Offline Conversion Tracking with Google Ads Enhanced Conversion for Leads Integration
With our new Enhanced Conversion for Leads integration with Google Ads, you can now import offline conversion events into Google Ads for reporting and optimization using first-party data—without having to store the Google Click Identifier (GCLID) in the lead forms or CRM systems.
Key Benefits:
- Improved Conversion Accuracy: By leveraging hashed first-party data, you can now enjoy enhanced conversion tracking for offline leads in a privacy safe way.
- Better Performance: Optimize your campaigns to sales and transactions that happen off your website.
- Seamless Integration: Easily configure the integration within mParticle's platform, streamlining your workflow and data management.
Embrace the power of advanced conversion tracking and unlock new levels of marketing performance insights with this integration.