Warehouse Sync Events is in Beta!
We’re excited to announce that event data support for Warehouse Sync is now available in Beta. Customers can activate user events directly from their data warehouse and use them anywhere in the mParticle platform. Warehouse Events builds on the existing Warehouse Sync functionality that ingests user attribute data from Snowflake, Google BigQuery, and Amazon Redshift.
Go beyond Reverse-ETL by combining the simplicity of warehouse data activation with the power of a real-time Customer Data Platform to engage with your customers precisely when it matters most.
- Ingest a wide variety of user events, generated from both online and offline sources, for use in mParticle
- Map their event data to mParticle’s format
- Activate event-based data alongside attribute data to make more informed decisions and drive better business results
- Gain a richer picture of their users by capturing more of the data that resides in their warehouse
Join the Beta program and check out our quick start guide. We are excited to hear your feedback!
Stay tuned for continued improvements to Warehouse Sync, including our upcoming integration with Databricks, the industry-leading lakehouse platform, and more!