Warehouse Sync now fully supports ingesting events from popular data warehouses such as Snowflake, Databricks, Google BigQuery, and Amazon Redshift. Building on our existing Warehouse Sync functionality that ingests user attribute data, Go beyond Reverse-ETL and supercharge your mParticle platform by seamlessly integrating a broader array of user behavioral events—from page views to commerce activities and custom events, spanning both online and offline sources. This means marketers can be more adaptive to customer actions as they occur, increasing effectiveness of marketing campaigns.
Key Benefits:
Comprehensive User Insights: Gain a deeper understanding of users by enriching profiles with a more complete picture of their behavior directly from your data warehouse.
Improved Marketing Outcomes: Activate event-based data alongside user attribute data to make effective data-driven decisions with better marketing outcomes.
Simplified Data Governance: Easily map event data to mParticle’s schema using our intuitive UI or API, ensuring seamless data movement and an accurate system of record.