segmentation
update
March 21, 2025
Activate and Deactivate Audiences Without Connecting
Audiences can now be activated or deactivated in the new Audiences experience without requiring a connection to an external tool. This enables more flexible testing, segmentation, and onsite personalization.
Key Benefits:
- Greater control: Manage audience activation independently of external destinations.
- Flexible testing: Calculate and review audiences before activation.
- Onsite personalization: Retrieve audience membership using the Profile API without being required to also activate in an external destination.
Previously available only in the classic Audiences experience, this update brings expanded usability and control in the new experience.