integration
New
October 24, 2024
Expanding mParticle's TikTok Events (CAPI) integration to enhance ad attribution & ROAS
Following our recent launch of Enhanced Enrichment for Meta Ads CAPI, we're helping marketers unlock even more potential from their ad campaigns with a newly improved TikTok Events (CAPI) integration. These improvements further our commitment to helping advertisers maximize ad attribution and return on ad spend (ROAS) across multiple platforms.
Key Enhancements
- Enhanced Event Enrichment: Automatically enrich conversion events with IP addresses and Cookie IDs from user profiles, even when they're not present with the original event, to improve event match quality for better attribution and higher ROAS.
- Additional User, Ad, and App Data Fields: Richer user context drives higher match rates and better campaign performance. We've enabled support for 6 new user data fields (FirstName, LastName, City, State, Country, and ZipCode), 7 new Ad data fields (CampaignId, AdId, CreativeId, IsRetargeting, Attributed, AttributionType, AttributionProvider), and 3 new App data fields (AppId, AppName, AppVersion) to do just that.
How to get started
Activating Enhanced Enrichment for TikTok is simple. Cookie ID will be enriched by default when you send the partner identity, and to enable IP Enrichment, just check “Enrich with IP Address” in your TikTok Event integration connection settings.
The new App fields will be automatically gathered from your application info, but don’t forget to send in the newly available User and Ad attributes as well.